Custom DC Shoes Lynx Zero – Athlete & Influencer Brook Khoury FW22

Designed a custom 'Push your own story' athlete and influencer sneaker, overseeing color, materials, and graphics from concept through execution. Collaborated closely with Brook Khoury, Marketing and the development team to ensure performance, fit, and aesthetic alignment. This project showcased the ability to blend athlete needs, brand DNA, and cultural relevance in a one-of-a-kind custom and fully reflective pair.