Skechers D’Lites Max – FW25

Led CMF strategy for the D’Lites Max platform, evolving an iconic Skechers franchise through elevated materials, refined color stories, and modern detailing. Partnered closely with merchandising, development, and global vendors to align seasonal vision with commercial goals, ensuring consistency from concept through production. The FW25 release reinforced the franchise’s relevance while pushing newness within a recognizable, consumer-loved silhouette.